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ZAG: The #1 Strategy of High-Performance Brands (Unabridged)
"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can…
About ZAG: The #1 Strategy of High-Performance Brands (Unabridged)
"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers. In an entertaining audiobook, you’ll learn:
why me-too brands are doomed to fail how to "read" customer feedback on new products and messages the 17 steps for designing “difference” into your brand how to turn your brand’s “onliness” into a “trueline” to drive synergy the secrets of naming products, services, and companies the four deadly dangers faced by brand portfolios how to “stretch” your brand without breaking it how to succeed at all three stages of the competition cycle
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ZAG: The #1 Strategy of High-Performance Brands (Unabridged) is available as an audiobook on Apple Books. We haven't confirmed it on Spotify yet — but you can still search there below.
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More by Marty Neumeier
The Brand Flip: Why Customers Now Run Companies and How to Profit from It (Unabridged)
The Brand Gap (Unabridged)
The 46 Rules of Genius: An Innovator's Guide to Creativity (Unabridged)
Scramble: How Agile Strategy Can Build Epic Brands in Record Time (Unabridged)
Metaskills: Five Talents for the Future of Work (Unabridged)
Octavo
ZAG: The #1 Strategy of High-Performance Brands (Unabridged) — frequently asked
- Is ZAG: The #1 Strategy of High-Performance Brands (Unabridged) on Spotify?
- We haven't confirmed ZAG: The #1 Strategy of High-Performance Brands (Unabridged) on Spotify's audiobook catalog yet. Spotify audiobooks are included with Premium (up to a monthly listening limit) in supported markets.
- Is ZAG: The #1 Strategy of High-Performance Brands (Unabridged) on Apple Books?
- Yes — ZAG: The #1 Strategy of High-Performance Brands (Unabridged) is available as an audiobook on Apple Books.
- Who wrote ZAG: The #1 Strategy of High-Performance Brands (Unabridged)?
- ZAG: The #1 Strategy of High-Performance Brands (Unabridged) is by Marty Neumeier.
- Where can I buy the ZAG: The #1 Strategy of High-Performance Brands (Unabridged) audiobook?
- Audible and Amazon both carry audiobooks; use the retailer links on this page to go straight to ZAG: The #1 Strategy of High-Performance Brands (Unabridged). For print copies, compare Bookshop.org, Barnes & Noble, and Books-A-Million.
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