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The Brand Gap (Unabridged)
The Brand Gap is the first audiobook to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this audiobook shows how both ways of thinking can unite to…
About The Brand Gap (Unabridged)
The Brand Gap is the first audiobook to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this audiobook shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In this audiobook, you’ll learn:
the new definition of brand the five essential disciplines of brand-building how branding is changing the dynamics of competition the three most powerful questions to ask about any brand why collaboration is the key to brand-building how design determines a customer’s experience how to test brand concepts quickly and cheaply the importance of managing brands from the inside
Where to listen & where it's available
The Brand Gap (Unabridged) is available as an audiobook on Apple Books. We haven't confirmed it on Spotify yet — but you can still search there below.
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More by Marty Neumeier
ZAG: The #1 Strategy of High-Performance Brands (Unabridged)
The Brand Flip: Why Customers Now Run Companies and How to Profit from It (Unabridged)
The 46 Rules of Genius: An Innovator's Guide to Creativity (Unabridged)
Scramble: How Agile Strategy Can Build Epic Brands in Record Time (Unabridged)
Metaskills: Five Talents for the Future of Work (Unabridged)
Octavo
The Brand Gap (Unabridged) — frequently asked
- Is The Brand Gap (Unabridged) on Spotify?
- We haven't confirmed The Brand Gap (Unabridged) on Spotify's audiobook catalog yet. Spotify audiobooks are included with Premium (up to a monthly listening limit) in supported markets.
- Is The Brand Gap (Unabridged) on Apple Books?
- Yes — The Brand Gap (Unabridged) is available as an audiobook on Apple Books.
- Who wrote The Brand Gap (Unabridged)?
- The Brand Gap (Unabridged) is by Marty Neumeier.
- Where can I buy the The Brand Gap (Unabridged) audiobook?
- Audible and Amazon both carry audiobooks; use the retailer links on this page to go straight to The Brand Gap (Unabridged). For print copies, compare Bookshop.org, Barnes & Noble, and Books-A-Million.
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