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Unleashing the Idea Virus (Abridged) cover

Unleashing the Idea Virus (Abridged)

by Seth Godin

Spotify — not confirmed On Apple Books

Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to…

About Unleashing the Idea Virus (Abridged)

Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus. In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfuly launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn't want to hear it anymore from traditional marketers.

Description via Apple Books · source.

Where to listen & where it's available

Unleashing the Idea Virus (Abridged) is available as an audiobook on Apple Books. We haven't confirmed it on Spotify yet — but you can still search there below.

Spotify Not confirmed on Spotify's audiobook catalog yet.
Apple Books Confirmed audiobook Open on Apple Books ▸

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More by Seth Godin

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Unleashing the Idea Virus (Abridged) — frequently asked

Is Unleashing the Idea Virus (Abridged) on Spotify?
We haven't confirmed Unleashing the Idea Virus (Abridged) on Spotify's audiobook catalog yet. Spotify audiobooks are included with Premium (up to a monthly listening limit) in supported markets.
Is Unleashing the Idea Virus (Abridged) on Apple Books?
Yes — Unleashing the Idea Virus (Abridged) is available as an audiobook on Apple Books.
Who wrote Unleashing the Idea Virus (Abridged)?
Unleashing the Idea Virus (Abridged) is by Seth Godin.
Where can I buy the Unleashing the Idea Virus (Abridged) audiobook?
Audible and Amazon both carry audiobooks; use the retailer links on this page to go straight to Unleashing the Idea Virus (Abridged). For print copies, compare Bookshop.org, Barnes & Noble, and Books-A-Million.

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