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About The Purpose Effect

In The Purpose Effect, author and renowned speaker Dan Pontefract combines years of experience and research on employee engagement, behavior and culture to create a work about the three crucial areas of purpose: personal, organizational and workplace role. When one area is lacking, this three-legged barstool starts to wobble, and the results range from disengagement to bankruptcy. The Purpose Effect is aimed at leaders and employees who wish to achieve a purpose mindset on a personal level, in their role at work and for their organization. A business leader who is committed to purpose will create purpose for their employees. An employee who feels a sense of purpose on the job will contribute to productivity and success. An organization centered on purpose will benefit every stakeholder from employees to society at large. This “sweet spot” of purpose creates a reciprocal relationship between all three areas, and sits at the center of Pontefract’s work.