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The Compass and the Nail : How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet
Why do some companies create such strong affection for their brands that their customers are compelled to become active brand champions? Is there a secret?
About The Compass and the Nail : How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet
Why do some companies create such strong affection for their brands that their customers are compelled to become active brand champions? Is there a secret? The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Written by Patagonia's former lead strategist for consumer marketing, and advisor to such iconic brands as Seventh Generation and Burton Snowboards, Craig Wilson outlines game-changing insights for providers of any product or service who desire fiercely loyal behavior. Wilson's narrative is one of cultural empathy and thought disruption critical to the new global economy. It is a practical model that defines how companies, governments, and institutions relate to their end users. By illuminating the phenomenon of "following," and how it can be methodically applied to a larger context, this book demonstrates how those relationships can be refashioned to optimize human interactive experience. It challenges us to use our economic powers for good to design the new Responsible Economy in an effort to save the planet. If companies realize consumers "don't buy what you do, they buy why you do it," Wilson shows us how.
Where to listen & where it's available
The Compass and the Nail : How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet is available as an audiobook on Apple Books. We haven't confirmed it on Spotify yet — but you can still search there below.
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More by Craig Wilson
The Compass and the Nail : How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet — frequently asked
- Is The Compass and the Nail : How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet on Spotify?
- We haven't confirmed The Compass and the Nail : How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet on Spotify's audiobook catalog yet. Spotify audiobooks are included with Premium (up to a monthly listening limit) in supported markets.
- Is The Compass and the Nail : How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet on Apple Books?
- Yes — The Compass and the Nail : How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet is available as an audiobook on Apple Books.
- Who wrote The Compass and the Nail : How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet?
- The Compass and the Nail : How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet is by Craig Wilson.
- Where can I buy the The Compass and the Nail : How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet audiobook?
- Audible and Amazon both carry audiobooks; use the retailer links on this page to go straight to The Compass and the Nail : How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet. For print copies, compare Bookshop.org, Barnes & Noble, and Books-A-Million.
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