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The Brain Sell : When Science Meets Shopping; How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop
Science has made the leap from the lab to come to a store near you—and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that…
About The Brain Sell : When Science Meets Shopping; How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop
Science has made the leap from the lab to come to a store near you—and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the 'persuasion industry' to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more—often without us consciously realizing it. A revelatory inside story, The Brain Sell is a tale of engineered behaviors and 'atmospherics'; of subliminal messaging; and of TVs that sometimes watch us while we're watching them. During his journey, Lewis explores fascinating questions such as: Why should a particular font used to describe soup make it taste better? Why do some retailers actively encourage shoppers to haggle? How do the tools and techniques of 'the brain sell' influence shopper behavior, and what can you—as a retailer or marketer—learn from them? Informed, illuminating, stimulating: you cannot afford to miss The Brain Sell.
Where to listen & where it's available
The Brain Sell : When Science Meets Shopping; How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop is available as an audiobook on Apple Books. We haven't confirmed it on Spotify yet — but you can still search there below.
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The Brain Sell : When Science Meets Shopping; How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop — frequently asked
- Is The Brain Sell : When Science Meets Shopping; How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop on Spotify?
- We haven't confirmed The Brain Sell : When Science Meets Shopping; How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop on Spotify's audiobook catalog yet. Spotify audiobooks are included with Premium (up to a monthly listening limit) in supported markets.
- Is The Brain Sell : When Science Meets Shopping; How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop on Apple Books?
- Yes — The Brain Sell : When Science Meets Shopping; How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop is available as an audiobook on Apple Books.
- Who wrote The Brain Sell : When Science Meets Shopping; How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop?
- The Brain Sell : When Science Meets Shopping; How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop is by Dr David Lewis.
- Where can I buy the The Brain Sell : When Science Meets Shopping; How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop audiobook?
- Audible and Amazon both carry audiobooks; use the retailer links on this page to go straight to The Brain Sell : When Science Meets Shopping; How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop. For print copies, compare Bookshop.org, Barnes & Noble, and Books-A-Million.
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