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The Advertising Effect (Unabridged)
Want to know how to influence other people's behaviour? In The Advertising Effect , respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe.
About The Advertising Effect (Unabridged)
Want to know how to influence other people's behaviour? In The Advertising Effect , respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising. Expose the techniques that advertisers use to get consumers to buy. Examples and case studies illustrate successful strategies and includes award winning campaigns such as Rename Speed, Steal Banksy and Share a Coke. Includes insights from some notable people in advertising, philosophy and behavior change including Alain De Botton, Andrew Denton, David Nobay, Faris Yakob and Bob Garfield.
Where to listen & where it's available
The Advertising Effect (Unabridged) is available as an audiobook on Apple Books. We haven't confirmed it on Spotify yet — but you can still search there below.
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The Advertising Effect (Unabridged) — frequently asked
- Is The Advertising Effect (Unabridged) on Spotify?
- We haven't confirmed The Advertising Effect (Unabridged) on Spotify's audiobook catalog yet. Spotify audiobooks are included with Premium (up to a monthly listening limit) in supported markets.
- Is The Advertising Effect (Unabridged) on Apple Books?
- Yes — The Advertising Effect (Unabridged) is available as an audiobook on Apple Books.
- Who wrote The Advertising Effect (Unabridged)?
- The Advertising Effect (Unabridged) is by Adam Ferrier & Jennifer Fleming.
- Where can I buy the The Advertising Effect (Unabridged) audiobook?
- Audible and Amazon both carry audiobooks; use the retailer links on this page to go straight to The Advertising Effect (Unabridged). For print copies, compare Bookshop.org, Barnes & Noble, and Books-A-Million.
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