Seeing What's Next is a framework for predicting industry winners and losers. Every day, individuals take action based on how they believe innovation will change industries.
Seeing What's Next is a framework for predicting industry winners and losers. Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data, and can lead to costly errors in judgment. Internationally renowned innovation expert Clayton M. Christensen and his research partners Scott D. Anthony and Erik A. Roth present this groundbreaking guide for predicting outcomes in the evolution of any industry.
Seeing What's Next : Using the Theories of Innovation to Predict Industry Change is available as an audiobook on Apple Books. We haven't confirmed it on Spotify yet — but you can still search there below.
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