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Made to Stick: Why Some Ideas Survive and Others Die cover

Made to Stick: Why Some Ideas Survive and Others Die

by Chip Heath · 2006

Spotify — not confirmed Apple Books — not confirmed

Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly.

Business & Economics BusinessContagionContext EffectsPsychiatry & PsychologyPsychologySocial PsychologySuccess in BusinessInterpersonal Communication

About Made to Stick: Why Some Ideas Survive and Others Die

Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the…

Description via Open Library · source.

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Made to Stick: Why Some Ideas Survive and Others Die — frequently asked

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Who wrote Made to Stick: Why Some Ideas Survive and Others Die?
Made to Stick: Why Some Ideas Survive and Others Die is by Chip Heath.
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