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About Iterate and Optimize: Optimize Your Creative Business for Profit (Unabridged)

The top-to-bottom guide to taking your writing and publishing business from square one to stratosphere. Iterate and Optimize is a behind-the-scenes peek into how indie publishing company Sterling & Stone grew their three-author team into a juggernaut, and a next-level guide for authors looking to explode their sales and do the same. In their cornerstone publishing guide Write. Publish. Repeat. , best-selling authors Johnny B. Truant, Sean Platt, and David Wright explained how to build a thriving international publishing empire with no luck required. Rather than resting on their laurels in the years since WPR was written, they've been evolving their once-fledgling business a little bit at a time: expanding to eight publishing imprints, 10 high-profile podcasts, a coordinated staff working behind the scenes, millions of words published, and hundreds of thousands of books in the hands of eager readers. In Iterate and Optimize , they show you how they grew their business from the ground up in tiny, incremental steps, and give you a road map so that you can do it, too. More than "just another self-publishing guide", this book delves deep into the business behind the success of Platt, Truant, and Wright's company Sterling & Stone, making it the essential "advanced course" follow-up to Write. Publish. Repeat. , covering topics like:

Exclusive versus "going wide" distribution International and multi-format sales Optimizing book covers, descriptions, and metadata to increase conversion Company organization and outsourcing Product funnels Series structure Networking and in-person meet-ups Workflow management and systems The writing and pre-writing process so you can "write better faster" Social media Podcasting Crowdfunding Advertising and marketing And much more!