FindMyTBR
If/Then : How the Simulmatics Corporation Invented the Future
From the best-selling author of These Truths, an “exhilarating” (New York Times Book Review) account of the Cold War origins of our data-mad era.
About If/Then : How the Simulmatics Corporation Invented the Future
From the best-selling author of These Truths, an “exhilarating” (New York Times Book Review) account of the Cold War origins of our data-mad era. The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge—decades before Facebook, Amazon, and Cambridge Analytica. Although Silicon Valley likes to imagine that it has no past, the scientists of Simulmatics are almost undoubtedly the long-dead ancestors of Mark Zuckerberg and Elon Musk—or so argues Jill Lepore, distinguished Harvard historian and New Yorker staff writer, in this “hilarious, scathing, and sobering” (David Runciman) account of the origins of predictive analytics and behavioral data science.
Where to listen & where it's available
If/Then : How the Simulmatics Corporation Invented the Future is available as an audiobook on Apple Books. We haven't confirmed it on Spotify yet — but you can still search there below.
Buy or compare copies of If/Then : How the Simulmatics Corporation Invented the Future
Retailer links open each store's page for this title. As an Amazon Associate, FindMyTBR may earn from qualifying purchases — see our affiliate disclosure.
More by Jill Lepore
Who Killed Truth?: A History of Evidence
This America: The Case for the Nation (Unabridged)
The Whites of Their Eyes: The Tea Party's Revolution and the Battle Over American History (Unabridged)
The Story of America: Essays on Origins (Unabridged)
The Rise and Fall of the Artificial State
The Name of War: King Philip's War and the Origins of American Identity (Unabridged)
The Mansion of Happiness: A History of Life and Death (Unabridged)
The Deadline: Essays
If/Then : How the Simulmatics Corporation Invented the Future — frequently asked
- Is If/Then : How the Simulmatics Corporation Invented the Future on Spotify?
- We haven't confirmed If/Then : How the Simulmatics Corporation Invented the Future on Spotify's audiobook catalog yet. Spotify audiobooks are included with Premium (up to a monthly listening limit) in supported markets.
- Is If/Then : How the Simulmatics Corporation Invented the Future on Apple Books?
- Yes — If/Then : How the Simulmatics Corporation Invented the Future is available as an audiobook on Apple Books.
- Who wrote If/Then : How the Simulmatics Corporation Invented the Future?
- If/Then : How the Simulmatics Corporation Invented the Future is by Jill Lepore.
- Where can I buy the If/Then : How the Simulmatics Corporation Invented the Future audiobook?
- Audible and Amazon both carry audiobooks; use the retailer links on this page to go straight to If/Then : How the Simulmatics Corporation Invented the Future. For print copies, compare Bookshop.org, Barnes & Noble, and Books-A-Million.
FindMyTBR aggregates audiobook availability across Spotify, Apple Books, Audible, and Amazon so you can
move your Goodreads TBR to audio. Availability reflects titles we've confirmed; a service with no badge
just hasn't been confirmed yet. Covers via Open Library.
Search your whole Goodreads shelf →