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About How to Start

With warmth, honesty, and inspired wisdom, Pulitzer Prize winning journalist Jodi Kantor expands on her triumphant Columbia University commencement address, tackling the question, "How, in this environment, is anyone supposed to find and start their life's work?” Jodi Kantor’s groundbreaking reporting has toppled media magnates, sparked reform worldwide, and foretold many of the unsettling changes we see in the workplace today. But before all of this, Kantor was kicked off her college newspaper. Society expects perfection, but Kantor knows those first professional steps are often rocky. She also knows that young people are facing new and frightening terrain, with political upheaval, skyrocketing costs of living, and the unknowns of AI. Kantor casts aside platitudes and false hope to offer tangible help. Work is how we spend much of our time. It’s our engine of progress: how cancer therapies are invented, political campaigns won, thrilling art created and matched with an audience. Instead of letting cynicism take over, Kantor identifies two principles to help young people discover their life’s work: craft and need. By pairing the two, they can navigate tough, sensitive choices: how to think about money. How much risk to take on. When to buck what others are saying. Powerful and provocative, How to Start is a statement of faith for young people as they make their way through uncertain times, offering wisdom, strategy, and a set of aspirations to launch their careers and last their whole lives.