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Hey Whipple, Squeeze This: A Guide to Creating Great Ads cover

Hey Whipple, Squeeze This: A Guide to Creating Great Ads

by Luke Sullivan · 1998

Spotify — not confirmed Apple Books — not confirmed

In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly.

Business & Economics BusinessAdvertising CopyAdvertising

About Hey Whipple, Squeeze This: A Guide to Creating Great Ads

In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You'll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.

Description via Open Library · source.

Where to listen & where it's available

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More by Luke Sullivan

Hey Whipple, Squeeze This : The Classic Guide to Creating Great Advertising, 6th Edition cover Hey Whipple, Squeeze This : The Classic Guide to Creating Great Advertising, 6th Edition

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Hey Whipple, Squeeze This: A Guide to Creating Great Ads — frequently asked

Is Hey Whipple, Squeeze This: A Guide to Creating Great Ads on Spotify?
We haven't confirmed Hey Whipple, Squeeze This: A Guide to Creating Great Ads on Spotify's audiobook catalog yet. Spotify audiobooks are included with Premium (up to a monthly listening limit) in supported markets.
Is Hey Whipple, Squeeze This: A Guide to Creating Great Ads on Apple Books?
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Who wrote Hey Whipple, Squeeze This: A Guide to Creating Great Ads?
Hey Whipple, Squeeze This: A Guide to Creating Great Ads is by Luke Sullivan.
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