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About Guardrailing: Authentically Guide Your Natural Products Company from Spark to Sale (Unabridged)

Get Ready, Get Set, Get Sold! Do you yearn to profitably grow (and eventually sell) your company? Are you spinning your wheels with your business or business idea yet know there’s an easier path to your ultimate success? Or are you an investor with a portfolio company with exciting potential, yet they aren’t quite hitting their stride? Introducing Guardrailing, a nontraditional method for creatively and authentically guiding your vision, team, and company from concept to successful exit. Author Michael Bush draws from his experience as a consultant, strategic planning expert, and former CEO of Ganeden, a prominent player in the probiotics industry, to share his simple strategy for aligning your business with the values and spirit of the wellness revolution— to help you reach your ultimate destination while fostering a new era of conscious leadership. This book is your go-to playbook for unlocking your true potential in the rapidly evolving world of business, helping you to: •DISCOVER simple principles for effective planning, decision-making, and team-building •CLARIFY your values and goals as you set off toward your Destination •INSPIRE your teams, investors, and customers to join you on this exciting journey •DISCERN between Good decisions and those that do not have the best interest of all stakeholders (and we are ultimately all stakeholders) •EVALUATE your current business plan and instantly see how to make adjustments for success