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Good Influence: How to Engage Influencers for Purpose and Profit
Have you ever mobilized the power of popular culture, celebrities, and influencers to do good? Paul M. Katz is a GRAMMY-nominated music executive, social entrepreneur, and the founder and CEO of Entertain Impact, an award-winning social…
About Good Influence: How to Engage Influencers for Purpose and Profit
Have you ever mobilized the power of popular culture, celebrities, and influencers to do good? Paul M. Katz is a GRAMMY-nominated music executive, social entrepreneur, and the founder and CEO of Entertain Impact, an award-winning social impact agency. He has been at the forefront of bridging the worlds of popular culture and philanthropy for over 30 years, with experience ranging from The Bill and Melinda Gates Foundation to Usher. Having worked on more than 100 marketing campaigns, Katz has developed his own five-step sequence, dubbed D.R.E.A.M., for creating and executing influencer-led campaigns. In GOOD INFLUENCE, Katz shares bite-sized lessons, case studies, entertaining stories, and practical tips while laying out his thorough roadmap for employing popular culture and influencers. Whether the goal is to raise awareness, support or money, with GOOD Influence as their guide, organizations of all sizes and resource-levels, have the tools they need to harness the power of fame culture for social good. Are you ready to make a difference? Read GOOD INFLUENCE today!
Where to listen & where it's available
Good Influence: How to Engage Influencers for Purpose and Profit is available as an audiobook on Apple Books. We haven't confirmed it on Spotify yet — but you can still search there below.
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Good Influence: How to Engage Influencers for Purpose and Profit — frequently asked
- Is Good Influence: How to Engage Influencers for Purpose and Profit on Spotify?
- We haven't confirmed Good Influence: How to Engage Influencers for Purpose and Profit on Spotify's audiobook catalog yet. Spotify audiobooks are included with Premium (up to a monthly listening limit) in supported markets.
- Is Good Influence: How to Engage Influencers for Purpose and Profit on Apple Books?
- Yes — Good Influence: How to Engage Influencers for Purpose and Profit is available as an audiobook on Apple Books.
- Who wrote Good Influence: How to Engage Influencers for Purpose and Profit?
- Good Influence: How to Engage Influencers for Purpose and Profit is by Paul M. Katz.
- Where can I buy the Good Influence: How to Engage Influencers for Purpose and Profit audiobook?
- Audible and Amazon both carry audiobooks; use the retailer links on this page to go straight to Good Influence: How to Engage Influencers for Purpose and Profit. For print copies, compare Bookshop.org, Barnes & Noble, and Books-A-Million.
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