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Design for How People Think : Using Brain Science to Build Better Products
User experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory.
About Design for How People Think : Using Brain Science to Build Better Products
User experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You'll then learn how to apply that knowledge to design brilliant experiences for your customers. Learn about the "six minds" of user experience and how each contributes to the perception of a singular experience Find out how your team-without any specialized training in psychology-can uncover critical insights about your customers' conscious and unconscious processes Learn how to immediately apply what you've learned to improve your products and services Explore practical examples of how the Fortune 100 used this system to build highly successful experiences
Where to listen & where it's available
Design for How People Think : Using Brain Science to Build Better Products is available as an audiobook on Apple Books. We haven't confirmed it on Spotify yet — but you can still search there below.
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Design for How People Think : Using Brain Science to Build Better Products — frequently asked
- Is Design for How People Think : Using Brain Science to Build Better Products on Spotify?
- We haven't confirmed Design for How People Think : Using Brain Science to Build Better Products on Spotify's audiobook catalog yet. Spotify audiobooks are included with Premium (up to a monthly listening limit) in supported markets.
- Is Design for How People Think : Using Brain Science to Build Better Products on Apple Books?
- Yes — Design for How People Think : Using Brain Science to Build Better Products is available as an audiobook on Apple Books.
- Who wrote Design for How People Think : Using Brain Science to Build Better Products?
- Design for How People Think : Using Brain Science to Build Better Products is by John Whalen Ph.D..
- Where can I buy the Design for How People Think : Using Brain Science to Build Better Products audiobook?
- Audible and Amazon both carry audiobooks; use the retailer links on this page to go straight to Design for How People Think : Using Brain Science to Build Better Products. For print copies, compare Bookshop.org, Barnes & Noble, and Books-A-Million.
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