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Crossover Creativity: Real-Life Stories About Where Creativity Comes From (Unabridged)
Ideas don’t just happen, they don’t spring from nowhere. Ideas come to life from everything that’s already inside our brains. Because new ideas are actually a new reaction between existing ideas.
About Crossover Creativity: Real-Life Stories About Where Creativity Comes From (Unabridged)
Ideas don’t just happen, they don’t spring from nowhere. Ideas come to life from everything that’s already inside our brains. Because new ideas are actually a new reaction between existing ideas. This means creativity is about finding ways to put unrelated, disconnected things together. When two unrelated things come together, something new springs into existence; they form a third thing, and that becomes a new idea. That’s Crossover Creativity . The more you read, watch, observe, and consume, the more fuel for ideas you have in your brain and the more crossover creativity will happen for you. In this latest collection of stories about creativity in real-life situations, Dave Trott presents examples of crossover creativity in action–as a guide for those who have to generate ideas in advertising, business, sport, or anywhere in the wider world.
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More by Dave Trott
The Power of Ignorance: How Creative Solutions Emerge When We Admit What We Don’t Know (Unabridged)
Creative Blindness (And How To Cure It)
Creative Blindness (And How to Cure It): Real-Life Stories of Remarkable Creative Vision (Unabridged)
Creative Mischief
Predatory Thinking: A Masterclass in Out-Thinking the Competition
Crossover Creativity: Real-Life Stories About Where Creativity Comes From (Unabridged) — frequently asked
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- Yes — Crossover Creativity: Real-Life Stories About Where Creativity Comes From (Unabridged) is available as an audiobook on Apple Books.
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- Crossover Creativity: Real-Life Stories About Where Creativity Comes From (Unabridged) is by Dave Trott.
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