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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers cover

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

by Geoffrey A. Moore · 2002

Spotify — not confirmed Apple Books — not confirmed

Crossing the Chasm (1991; rev. 1999) demonstrates the existence of distinct marketing challenges for each market segment in the life cycle of new technology-based products.

Business & Economics MarketingSellingHigh TechnologyHigh Technology IndustriesTechnologyTechnological InnovationsBusinessInnovations

About Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm (1991; rev. 1999) demonstrates the existence of distinct marketing challenges for each market segment in the life cycle of new technology-based products. A significant gulf -- the "chasm" -- exists between the market made up of early adopters and the markets of more pragmatic buyers. To cross the chasm, a product team must identify the needs of pragmatic buyers and deliver a "whole product" that more than meets those needs. This landmark book, part of the HarperBusiness Essentials series, shows just how to do that.

Description via Open Library · source.

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More by Geoffrey A. Moore

Zone to Win: Organizing to Compete in an Age of Disruption (Unabridged) cover Zone to Win: Organizing to Compete in an Age of Disruption (Unabridged) The Infinite Staircase: What the Universe Tells Us About Life, Ethics, and Mortality cover The Infinite Staircase: What the Universe Tells Us About Life, Ethics, and Mortality Inside the Tornado (Abridged) cover Inside the Tornado (Abridged) Escape Velocity cover Escape Velocity Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution (Unabridged) cover Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution (Unabridged) Crossing the Chasm cover Crossing the Chasm

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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers — frequently asked

Is Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers on Spotify?
We haven't confirmed Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers on Spotify's audiobook catalog yet. Spotify audiobooks are included with Premium (up to a monthly listening limit) in supported markets.
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Who wrote Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers?
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers is by Geoffrey A. Moore.
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