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About Broken Business : Seven Steps to Reform Good Companies Gone Bad

The news media is replete with stories of corporate scandal, corruption, and misdeeds. The need for effective crisis management and corporate governance strategies has never been greater. Broken Business explains why corporate scandals happen, what to do when scandals arise in your company, and how to prevent their future occurrence. Offering real-world anecdotes and solutions, this book details how corporations can mitigate the risk of scandal, reform corporate image, and install structures to create a more ethical and profitable company. This insightful resource dispels common misconceptions of corporate misconduct and its causes through fascinating research into human nature, and compelling storytelling that demonstrates fundamental flaws in corporate culture. Author José Hernandez draws on decades of experience working with high-profile global corporations to present seven essential steps for transforming a company, including building a better culture, more effective compliance systems, and re-focusing the strategy. This book allows you to examine current and highly publicized cases of corporate scandal and their impact on corporate credibility; employ practical methods to rehabilitate your corporation's public image; implement managerial frameworks to quickly address cases of misconduct; and more.