This no-frills guide to public relations is everything you wish you learned in college about launching a PR career or adding new skills to your marketing position.
This no-frills guide to public relations is everything you wish you learned in college about launching a PR career or adding new skills to your marketing position. In an honest, boots-on-the-ground account of two decades working in PR, I’ll teach you how to work with bloggers, podcasters, and traditional media to gain press coverage, organic SEO, and better working relationships. Ultimately, this guide serves as a tough-loving mentor for anyone trying to get ahead in PR or marketing. PR 101 PR’s Difference and Types of PR Roles
Forget Your Story Generating News Ideas and News Ideas That Will Actually Run
Your PR Toolbox The Press Release and Probably More Important Tools
Understanding the Media Media Etiquette and Media Exclusives Changing Rules for Differing Media Building Media Lists
Working with Print and Online Editorial Calendars, Contributed Articles and Blog Posts
Working with Television General TV News, Nighttime News and Morning Shows
Working with Radio and Podcasts General Radio News, Morning Shows and Special Segments and Podcasts
Operating Like a Newsroom Press Events and Photo/Video Opportunities Taking Photos/Video for the Media Press Conferences
PR Cheats Shotgunning Your Approach Press Release Distribution Services
Infusing Other Disciplines Search Engine Marketing (SEO) PR Social Media PR Content Marketing
Tying It All Together Building Your PR Plan PR Timelines and Tactics Selecting Audiences
Living the PR Lifestyle
The Maximized Style Becoming a Writer Working with Others Crisis Prevention Media Relationships Reporting Your Results Discovering Your Story
A Modern Guide to Public Relations: Unveiling the Mystery of PR: Including: Content Marketing, SEO, Social Media & PR Best Practices (Unabridged) is available as an audiobook on Apple Books. We haven't confirmed it on Spotify yet — but you can still search there below.
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